Our vision

We have set our­selves the goal of deve­lo­ping a modern eco­nomic Master’s study pro­gram that opti­mally pre­pares our stu­dents for the chal­lenges of a rapidly chan­ging pro­fes­sional world. Our focus is always on the future in order to cover the rele­vant com­pe­tences with the selec­tion of our courses. A clear phi­lo­sophy about the con­tent of our courses forms the basis for our course of stu­dies. These are related clo­sely with our goal-driven struc­ture to ensure excel­lent stu­dying con­di­tions. Nevertheless, our Master’s pro­gramme offers all stu­dents enough freedom to indi­vi­dually design their stu­dies.

Clear Philosophy

Busi­ness Ana­ly­tics and Ope­ra­tions Rese­arch offers a career-ori­ented study pro­gram that allows stu­dents to apply quan­ti­ta­tive methods on the basis of cur­rent case stu­dies.

Target-oriented Structure

Our course of stu­dies forms an exten­sive metho­dical basis, which helps our stu­dents to con­ti­nuously expand their spe­cia­list know­ledge. Con­tents are red­un­dancy-free and coor­di­nated across courses.

Space for Individuality

The Master's pro­gramme offers suf­fi­cient scope in the selec­tion of courses, orga­ni­zing a semester abroad or accom­pli­shing internships. This allows stu­dents to tailor their stu­dies to their indi­vi­dual needs.

Start anytime

Our pro­gram is struc­tured in such a way that you can start your stu­dies in the summer as well as in the winter semester wit­hout any pro­blems. This way you won't lose any time.

Dear pro­s­pec­tive stu­dents,
As course coor­di­nator, I am respon­sible for the orga­ni­sa­tion and ori­en­ta­tion of our BA&OR Master’s pro­gramme. In doing so, I pay par­ti­cular atten­tion to our study con­di­tions. Tog­e­ther with my col­leagues and our staff, we are con­stantly working on impro­ving our degree pro­gramme and adap­ting its con­tent to the requi­re­ments of our stu­dents and the busi­ness world.
I would be delighted to wel­come you soon as one of our stu­dents at our faculty.

Prof. Dr. Heinrich Kuhn
Dean & Course Coordinator BA&OR

The target group of the study pro­gram are stu­dents who, in addi­tion to their inte­rest in busi­ness manage­ment, have a strong pre­fe­rence for quan­ti­ta­tive, ana­ly­tical and infor­ma­tion-pro­ces­sing methods. We focus on Bachelor gra­duates in Busi­ness Admi­nis­tra­tion or Eco­no­mics, Busi­ness Infor­ma­tics, Indus­trial Engi­nee­ring and Manage­ment, Busi­ness Mathe­ma­tics as well as gra­duates of com­pa­rable courses of stu­dies.

Our Target Group






Ver­gleich­bare Stu­di­en­gänge

Nach einer langen Suche nach einem Master in ganz Deutsch­land, habe ich mich für den Master in BA&OR an der WFI ent­schieden. Die per­sön­liche Atmo­sphäre, Unter­stüt­zung der Stu­die­renden und inter­na­tio­nale sowie inter­dis­zi­pli­näre Aus­rich­tung des Mas­ters der Uni­ver­sität macht den Unter­schied zu anderen großen Uni­ver­si­täten in Deutsch­land. Als Wirt­schafts­in­ge­nieurin finde ich, dass dieses Stu­dium eine unver­zicht­bare Ergän­zung für meine beruf­liche Per­spek­tive dar­stellt.

Andrea Bachelor Wirt­schafts­in­ge­nieur­wesen 2. Semester BA&OR

Mein Bache­lor­stu­dium an der WFI hat mich vom fami­liären Umfeld, inten­siven Betreu­ungs­ver­hältnis und der aktiven Stu­die­ren­den­ge­mein­schaft über­zeugt. Dadurch konnte ich nach­hal­tige Kon­takte zu Unter­nehmen und Wis­sen­schaft knüpfen. Beson­ders der BA&OR-Master bereitet mich nun auf die Lösung wis­sen­schaft­li­cher und pra­xis­re­le­vanter Pro­blem­stel­lungen vor, womit ich den Unter­nehmen einen signi­fi­kanten Mehr­wert bieten kann und zukunfts­fähig bleiben werde.

Anja Bachelor BWL (KU Eich­stätt-Ingol­stadt) 2. Semester BA&OR

Nach meinem Bachelor in Eco­no­mics habe ich mich für einen Master an einer kleinen Uni mit inten­sivem Betreu­ungs­ver­hältnis zu den Dozenten ent­schieden. Die breite Kurs­pa­lette aus ver­schie­denen Fach­ge­bieten, beson­ders der Wirt­schafts­in­for­matik, ver­bunden mit dem wis­sen­schaft­li­chen Anspruch einer Uni­ver­sität, brachte mich dazu die WFI einer Pri­vatuni in Mün­chen vor­zu­ziehen.

Armin Bachelor Volks­wirt­schafts­lehre (LMU) 2. Semester BA&OR

Die enga­gierte Zusam­men­ar­beit der Stu­denten in den stu­den­ti­schen Orga­ni­sa­tionen der WFI ist ein­zig­artig! Ob Bachelor oder Master – ich habe die Mög­lich­keit, das Uni­leben aktiv mit­zu­ge­stalten und Kennt­nisse aus dem Stu­dium direkt anzu­wenden und wei­ter­zu­ent­wi­ckeln.

Esther Bachelor BWL (KU Eich­stätt-Ingol­stadt) 5. Semester Bachelor BWL

Der Stu­di­en­schwer­punkt bietet mit als ein­ziger BWL-Stu­­di­en­gang den viel­fäl­tigen Ein­satz von Pro­grammen wie R, CPLEX, Any­Logic etc. und fokus­siert sich dadurch auf die quan­ti­ta­tiven Aspekte in den Berei­chen Mar­ke­ting und Logistik. Weit­rei­chende inter­na­tio­nale Bezie­hungen, Kurs­größen von 5 bis 20 Stu­die­renden und der enge Kon­takt unter Kom­mi­li­tonen machen die WFI zur idealen Uni­ver­sität für mich.

Alex­ander Mathe­matik und BWL (WWU Münster) 2. Semester BA&OR

Der Stu­di­en­schwer­punkt hat mich ins­be­son­dere auf­grund der Viel­fäl­tig­keit der wähl­baren Kurse, bei gleich­zei­tigen anspruchs­vollen und heut­zu­tage rele­vanten Inhalten, ange­spro­chen. Die hohe Anwen­dungs­ori­en­tie­rung gibt einem das nötige Skillset mit, um aktu­elle und künf­tige betriebs­wirt­schaft­liche Pro­bleme mit ana­ly­ti­schen Methoden zu lösen.

John Bachelor Wirt­schafts­wis­sen­schaften (Goethe-Uni­ver­sität Frank­furt) 2. Semester BA&OR

Structure and content of the study program

A total of 120 ECTS must be com­pleted in the course of study. These are divided into man­datory, com­pul­sory elec­tive and elec­tive modules as well as the Master’s thesis. The modules can be assi­gned to the method or sub­ject area.


Six man­datory modules pro­vide the inter­di­sci­pli­nary basis. These include a com­pul­sory module in ethics. In addi­tion, stu­dents have to choose com­pul­sory elec­tive modules of the pro­fes­sional disci­pline of Busi­ness Ana­ly­tics and Ope­ra­tions Rese­arch, which account for 35 ECTS credits in total. In addi­tion, five elec­tive modules (25 ECTS credits) from all WFI-master spe­cia­li­za­tions or from a semester abroad can be chosen freely. As stu­dents are at liberty to choose from the sub­ject areas in more than two thirds of their modules, they can build an indi­vi­dua­lized study pro­gram adjusted to their own inte­rests.

The six man­datory modules teach the inter­di­sci­pli­nary basis. Irre­spec­tive of the intended spe­cia­li­sa­tion, these lay the foun­da­tion for a pro­found quan­ti­ta­tive busi­ness manage­ment edu­ca­tion. In addi­tion to the five modules on quan­ti­ta­tive methods, an ethics module must be chosen.

  • Decision Sci­ence
  • Ope­ra­tions Rese­arch
  • Ser­vice Ana­ly­tics
  • Sta­tis­tical Fore­cas­ting Methods
  • Sto­chastic Models
  • Ethics

Stu­dents need to earn 35 ECTS of com­pul­sory elec­tive modules. The courses can either be metho­do­lo­gical or aim to apply learned methods. You will find a selec­tion of the app­li­cable method courses, sub­di­vided into the tracks “Busi­ness Ana­ly­tics” or “Ope­ra­tions Rese­arch”. You will find a selec­tion of the courses from spe­cia­lised filed of stu­dies sub­di­vided according to the spe­cia­li­sa­tions “Supply Chain Manage­ment”, “Finance”, “Digi­ta­li­sa­tion and Infor­ma­tion Sys­tems” and “Mar­ke­ting”.

A total of 25 ECTS elec­tive modules must be com­pleted. These can be freely chosen from all modules of the disci­pline of Busi­ness Ana­ly­tics and Ope­ra­tions Rese­arch or from the all other Master spe­cia­li­sa­tions (MARKT, FACT, Inter­na­tional Busi­ness Admi­nis­tra­tion) of at WFI. Other modules (from abroad or from the entire KU pro­gram) can also be sub­mitted on request.
However, the elec­tive area can also be used to deepen one’s know­ledge in a com­ple­tely dif­fe­rent field of busi­ness admi­nis­tra­tion, eco­no­mics, in a busi­ness lan­guage or in a legal sub­ject, or to devote oneself to general, sci­en­tific ques­tions.

The Master’s thesis (30 ECTS) must be com­pleted at a chair that regu­larly offers courses on a sub­ject in the study area “Busi­ness Ana­ly­tics & Ope­ra­tions Rese­arch”. However, it is also pos­sible to write the Master’s thesis at a chair that is not involved in the spe­cia­li­za­tion. The pre­re­qui­site is, however, that the thesis is done in coope­ra­tion with a BA&OR chair.

We sup­port stu­dents who wish to write their Master’s thesis in coope­ra­tion with com­pa­nies.

Regu­larly par­ti­ci­pa­ting chairs are:

In addi­tion to the struc­ture of the pro­gram and the exami­na­tion requi­re­ments with regard to the dis­tri­bu­tion of ECTS, the con­cep­tual struc­ture and con­tent of the pro­gram are also important. On the one hand, the study course pro­vides methods that can be assi­gned to the track “Busi­ness Ana­ly­tics” or the track “Ope­ra­tions Rese­arch”, on the other hand, stu­dents gain know­ledge in dif­fe­rent sub­ject areas. The methods learned are used in the sub­ject areas and are fur­ther deve­loped according to the requi­re­ments of the depart­ment.
The pro­gram allows stu­dents to apply their know­ledge and com­pe­tences in internships, while stu­dying abroad, in the diverse stu­dent orga­ni­za­tions and, finally, during the Master’s thesis.

Target Group


Business Analytics

Operations Research

Supply Chain Management





Semester abroad

Master Thesis

Student Organisations

The tea­ching of modern quan­ti­ta­tive methods allows you to solve busi­ness manage­ment pro­blems ade­qua­tely. We offer you the oppor­tu­nity to deepen your know­ledge in one of the two tracks “Busi­ness Ana­ly­tics” or “Ope­ra­tions Rese­arch”. However, you are also free to com­bine the modules of the tracks.

The solu­tion of nume­rous busi­ness manage­ment pro­blems nowa­days requires not only the reco­gni­tion of the cause of the pro­blem and the ela­bo­ra­tion of a solu­tion, but increa­singly also the imple­men­ta­tion in an exis­ting or new busi­ness manage­ment app­li­ca­tion system. For this you need know­ledge about modern methods from quan­ti­ta­tive busi­ness admi­nis­tra­tion, ope­ra­tions rese­arch, sta­tis­tics and above all busi­ness infor­ma­tics. The inte­gra­tive com­po­nent is cha­rac­te­ristic of the study pro­gram, i.e. the methods are taught with a strong refe­rence to the busi­ness app­li­ca­tions.


Business Analytics

Sta­tis­tical and quan­ti­ta­tive methods form the basis for optimal decision models in busi­ness admi­nis­tra­tion. Sta­tis­tical methods can be used to ana­lyse, model, fore­cast and eva­luate quan­ti­fiable pro­cesses and per­for­mances of a com­pany. Accord­ingly, there is a broad app­li­ca­tion of the methods in busi­ness func­tional areas such as logistics, mar­ke­ting, con­trol­ling and human resources.

Operations Research

In the track "Ope­ra­tions Rese­arch" stu­dents learn the deve­lop­ment and app­li­ca­tion of quan­ti­ta­tive models and methods in order to sup­port decisions in com­pa­nies. Typical approa­ches of Ope­ra­tions Rese­arch are opti­mi­za­tion and simu­la­tion. An abs­tract model is created for a part of rea­lity, with the help of which ana­lyses can be car­ried out in order to create a good basis for decisions.

Winter Term
  • Sta­tis­tical Fore­cas­ting Methods
  • Quasi -expe­ri­mental Policy Eva­lua­tion
Summer Term
  • Ser­vice Ana­ly­tics
  • Eco­no­metrics
  • Time Series Ana­lysis
  • Data Sci­ence
  • Theo­re­tical foun­da­tions of clas­sical sta­tis­tics and eco­no­metrics
  • Object-ori­ented pro­gramming
  • Com­pu­ta­tional Sta­tis­tics with R
Winter Term
  • Ope­ra­tions Rese­arch
  • Simu­la­tion
  • Mode­ling and Opti­mi­za­tion with OPL
  • Decision Sci­ence
Summer Term
  • Pro­gramming of Heu­ris­tics
  • Intro­duc­tion to Plant Simu­la­tion
  • Sto­chastic Models
  • Algo­rithms and Data Struc­tures

Area of Studies

All areas link taught methods with con­crete ques­tions.

Area of Studies

Dif­fe­rent areas of stu­dies teach stu­dents to solve busi­ness pro­blems wit­hout having to expli­citly exp­lain the metho­do­lo­gical basics. You can focus on one or more areas of busi­ness admi­nis­tra­tion. We offer “Supply Chain Manage­ment”, “Finance”, “Digi­ta­li­za­tion and Infor­ma­tion Sys­tems” and “Mar­ke­ting”.

Supply Chain Management

For decision sup­port in Supply Chain Manage­ment, so-called advanced plan­ning sys­tems are used, in which dif­fe­rent quan­ti­ta­tive methods of busi­ness admi­nis­tra­tion are addressed. In the SCM depart­ment, stu­dents get to know these quan­ti­ta­tive methods and learn how they can be used to solve the respec­tive pro­blems.


The main focus is on finan­cial models and methods for sol­ving pro­blems that typi­cally arise in banks or finan­cial ser­vice pro­vi­ders.

Digitalisation and Information Systems

In the field of Digi­ta­li­sa­tion and Infor­ma­tion Sys­tems you will learn the theo­re­tical basics of algo­rithms and data struc­tures as well as of data­bases, which are the basis of every infor­ma­tion system and thus of every form of auto­mated manage­ment of busi­ness infor­ma­tion.


When spe­cia­li­zing in Mar­ke­ting, stu­dents focus on classic customer- and value-ori­ented pro­blems in mar­ke­ting, while app­lying model-based and quan­ti­ta­tive ana­lyses on the deter­mi­nants of purcha­sing beha­vior.

  • Con­fi­gu­ra­tion of Pro­duc­tion and Logistics Sys­tems
  • Ser­vice Ope­ra­tions
  • Mode­ling and Ana­lysis of Retail Ope­ra­tions
  • Seminar on Supply Chain Manage­ment
Summer Term
  • Ope­ra­tions Sche­du­ling
  • Supply Chain Busi­ness Game
  • Supply Chain Stra­tegy and Prac­tice
Winter Term
  • Credit Risk Mode­ling
  • Seminar Finance and Ban­king
Summer Term
  • Risk Manage­ment
  • Seminar Finance and Ban­king
  • Empi­rical Finance
  • Rese­arch Seminar Finance and Ban­king
Winter Term
  • Customer Rela­ti­onship Manage­ment
Summer Term
  • Digital Busi­ness Models and Tech­no­lo­gies
  • Ser­vice Ana­ly­tics
  • Pro­ject Module on Busi­ness Infor­ma­tics
Winter Term
  • Ana­ly­tical Customer Manage­ment
  •  Mar­ke­ting Seminar
  • Empi­rical Manage­ment Rese­arch
Summer Term
  • Seminar Mar­ke­ting & Social Inno­va­tion
  • Mar­ke­ting Decision

Area of application

The prac­tical app­li­ca­tion of the learned know­ledge com­pletes the study.
Theo­re­ti­cally learned know­ledge always needs to be app­lied in prac­tice. That is why we offer a wide range of app­li­ca­tions with broad oppor­tu­nities for using what you have learned inde­pendently. This can be done, for example, through an app­li­ca­tion-ori­ented master’s thesis, internships and part-time jobs, a semester abroad or through actively par­ti­ci­pa­ting in a stu­dent orga­ni­za­tion.

Area of Application

Master Thesis

Usually, it is always pos­sible to write the Master thesis in coope­ra­tion with a com­pany. Topics that you con­tri­bute yourself due to expe­ri­ences with pre­vious internships are also wel­come.


Coope­ra­tions with lea­ding com­pa­nies in a wide range of eco­nomic sec­tors offer excel­lent pro­s­pects for internships and entry-level career oppor­tu­nities in Ger­many and abroad. In addi­tion, our uni­ver­sity career fair "Com­pany Day" and many other recrui­ting events as well as com­pany pre­sen­ta­tions and work­shops offer excel­lent net­wor­king oppor­tu­nities.

Studying Abroad

We offer a wide range of renowned partner uni­ver­si­ties. WFI stu­dents have access to a unique net­work of more than 90 partner uni­ver­si­ties for their semester abroad.

Student Organisations

However, stu­dying at the WFI should not be limited to pure lear­ning. Most stu­dents are involved in various stu­dent orga­ni­sa­tions. Thus, they con­ti­nuously boost their soft skills and exchange ideas with stu­dents of other facul­ties. The "WFI Spirit" stands for out­stan­ding com­mit­ment.

Ideally prepared for an upscale professional or managerial career.

The com­pe­tences gained in the study pro­gram open up a whole range of career oppor­tu­nities.


The study pro­gram con­cen­trates on quan­ti­ta­tive and infor­ma­tion pro­ces­sing approa­ches in order to solve cur­rent and com­plex busi­ness manage­ment pro­blems in indus­trial, com­mer­cial and ser­vice com­pa­nies. In addi­tion to these classic indus­tries, our gra­duates are also well pre­pared for entry posi­tions in renowned manage­ment con­sul­tan­cies or fur­ther rese­arch work as part of a doc­to­rate.

Data Analyst

Many com­pa­nies talk about data as the most valu­able resource of the cur­rent infor­ma­tion age. However, the enor­mous amount of data must first be made avail­able. The Data Ana­lyst is abso­lutely essen­tial for the sys­te­matic collec­tion, pro­ces­sing and eva­lua­tion of all types of data.

OR Analyst

With OR you learn how to make optimal decisions. The OR Ana­lyst uses mathe­ma­tical models and pro­ce­dures to help com­pa­nies solve com­plex busi­ness pro­blems. These range from decision theory and mathe­ma­tical opti­mi­za­tion to sta­tis­tics and game theory.


With their metho­do­lo­gical know­ledge and ana­ly­tical approach, gra­duates of this pro­gram are well pre­pared to start their career as all-rounder in renowned stra­tegy con­sul­tan­cies. By focu­sing on one sub­ject area, however, a career as a spe­cia­list in niche con­sul­ting is also an option.


The study focus pro­vides all the necessary basics for fur­ther rese­arch work and creates ideal con­di­tions for a suc­cessful con­se­cu­tive doc­toral study in one of the covered sub­ject areas.

What our alumni say about their studies...

Vor allem die fami­liäre Atmo­sphäre der Campus-Uni­­ver­­­sität sowie die zahl­rei­chen stu­den­ti­schen Initia­tiven lassen einen den “WFI-Spirit” fühlen. Die Mög­lich­keit eines Aus­lands­auf­ent­halts und das Ver­fassen einer externen Mas­ter­ar­beit runden das Stu­dium im BA&OR-Schwerpunkt ab.

Kemal Keskin Trainee LBBW Credit Port­fo­lio­ma­nage­ment

Die pra­xis­re­le­vanten ana­ly­ti­schen und quan­ti­ta­tiven Methoden aus dem BA&OR-Studiengang bilden die Grund­lage meiner For­schung und damit meiner Pro­mo­tion. Neben der Qua­lität der Lehre hat mich auch das kol­le­giale Ver­hältnis von Dozenten und Stu­die­renden wäh­rend des Stu­diums an der WFI beein­druckt.

Dominik Wörner Dok­to­rand

Die wis­sen­schaft­li­chen Methoden, die ich in den BA&OR-Veranstaltungen erlernt habe, sind heute die Basis meiner For­schungen für meine Pro­mo­tion. Heute ver­suche ich selbst als Dozent den Stu­die­renden die Inhalte in koope­ra­tiver Weise zu ver­mit­teln.

Marcel Leh­mann Dok­to­rand